Data
Cleansing

Data cleansing isn’t a one-time thing – it’s serious business.
Data cleansing is the process of removing any duplicate, incorrect or inactive data from your list. Afterwards, you’ll have less data, but it will be higher quality, so your campaigns will be even more effective.

DATA HYGIENE IS SO IMPORTANT

It’s simple, really. Every business relies on data in some way. Ensuring that the data is clean can provide significant business value and make everyone more efficient.

Getting a person’s consent once doesn’t mean they’ll be on your list forever. Even your most engaged subscribers can lose interest at some point, which means they’ll become more of a liability than an asset.

Having a regular data cleansing strategy in place results in an up-to-date list that provides accurate and useful insights. Incorrect, duplicate or expired data would make you much less efficient and less effective. It’s not worth the risk!

Here are the reasons why every marketer should prioritise a clean

1  It Enhances Your Deliverability 2  It Increases Your Engagement 

3  It helps with GDPR Compliance